The “Un” Franchised Dealer Alternative

Spray on bedliner market leader Bullet Liner loves to support entrepreneurial passion, but believes the franchise business model seriously limits growth potential and the opportunity to maximize profits. That’s why we’ve built an extensive nationwide dealer infrastructure providing all the tools, training, marketing support and resources to help you build a thriving business to knock sales out of the ballpark, while still enabling you to remain independent. A business free of the limitations associated with a franchise.

Your company, on your terms
It’s Bullet Liner’s
Join us!

CLICK HERE to request
more information.

Join the Bullet Liner dealer network and receive access to Bullet Liner branded in-store and customer promotional items at our NEW online Bullet Liner Dealer Store. Counter mats, hats, t-shirts, koozies and more! Check out the many options available to drive sales for your spray shop.


Bullet Liner is a premium name brand and nationally recognized spray on bedliner manufacturer with a nationwide dealer network.
When you join the Bullet Liner family, you receive:

  • World class customer service
  • Extensive on-site training and instruction
  • A dedicated sales rep in your region
  • Ongoing marketing and sponsorships
  • Access to qualified corporate lead generation
  • Trade show assistance
  • Graco-certified technology support
  • Quick and easy, state-of-the-art ordering
  • Limited lifetime product warranty


When you become a Bullet Liner dealer, we help create a financial framework and product cost formulation that gears you for success – without a cumbersome franchise model that limits business potential.

Maximize Efficiency

While individual results can vary by market, on average Bullet Liner nearly triples the return on our dealers’ investment in product, labor and shop operations costs.

Bullet Liner Efficiency

We help you monitor product consumption with a unique feature offered by our line of recommended Graco equipment.  As a dealer, you’ll be able to calculate and TAKE CONTROL of product usage to maximize your return on costs.

The Numbers Speak for Themselves

At $11,500 gross sales per barrel set, Bullet Liner returns $7,400 in profit after deducting product and operational costs of $4,100.  It all adds up – and this just one other reason why Bullet Liner gives you a High Caliber Payout.

Financing is available.
It’s never been easier to start up your operation – often for as low as $20,000.

CLICK HERE – or call 855-2 BULLET.
A Bullet Liner representative would be happy to walk you through the upfront costs.

Is Dealer Ownership for You?

Entrepreneurs looking for a new opportunity will love the chance to BECOME THEIR OWN BOSS and sell the highest quality elastomer truck bed liner spray on the market. Who becomes a Bullet Liner dealer? Anyone looking for a rewarding retail business model. Our dealers come from all walks of life and backgrounds:
  • Ex-military
  • Auto repair shop owners
  • After-market accessories distributors
  • Auto dealers
  • Former contractors
  • Racing buffs and drivers
  • Hunting enthusiasts
  • Vehicle customizers
  • Former franchise operators
  • General market retail owners
  • Anyone who loves trucks, off-roading and outdoor life
Interested in finding out more about the Bullet Liner upfront investment, marketing perks, and retail location support?  CLICK HERE or call  855-2 BULLET.

What You Can Expect

When you become a Bullet Liner dealer, you get access to turnkey services and solutions:


A+ Customer Service


Bundles and Discounts


Product Lifetime Warranty


Corporate Leads


Certified Tech Support


Website Directory Listing


Marketing and PR templates


Social Channel Content


Our Technology

There’s a reason that Bullet Liner dealers unanimously tell us:  There’s simply NO MATCH for Bullet Liner’s spray-on elastomer technology.  Our severe duty coating is the best in the business and simply can’t be beat when it comes to durability, consistency, color resistance, and overall performance.  Decades in the making, Bullet Liner utilizes advanced chemistry and seasoned ingenuity.

Premium Polyurea Coating

Our premium Bullet Liner product provides the highest level of scratch, scuff, and puncture resistance for truck beds, tailgates, wheel wells, and other applications.  This spray-on liner forms a sealed finish that is impervious to even the most every type of extreme use, making it also ideal for ATV and other off-road vehicles, utility vehicles, trailers, boats, recreational vehicles, boats, big rigs and more.  When you join Bullet Liner, your customers will be getting the strongest high-caliber protection bed liner available.

What Can Your Customers “Bullet Line”?

Virtually anything.  The applications for Bullet Liner are endless.  In addition to truck bed liners and off-road vehicle applications, Bullet Liner’s spray-on coating is also perfect for trailer floors and exteriors, recreational vehicles, speaker boxes, playground equipment, skateboards, gym equipment, surfboards and more.  Our product model is scalable and has huge upside to tap new industries and product categories!  You name it – and it can be Bullet Lined.


100% of dealers queried are happy with the Bullet Liner customer service relationship


Bullet Liner Heritage

Rooted in a heritage of ingenuity that goes back 30 years, Bullet Liner was originally founded by the team that started the entire spray-on bed liner industry.  Today, the company infuses 4th generation innovation and extensive R&D to create the most durable polyurea protectant available anywhere on the market.

Back by Carlisle Construction Materials

In 2017, Bullet Liner became a brand of Carlisle Weatherproofing Technologies (CWT), a wholly owned subsidiary of Carlisle Companies (NYSE: CSL). With over 100 years of success, Carlisle Companies is a diversified, global portfolio of niche brands and businesses that provide highly engineered products and solutions.

Bullet Liner™ Kickstarter
How We Get you Into The Game



Bullet Liner makes it easy to get going with start-up costs at around $20,000, with complete financing available.



We carry a full line of quality Graco equipment, parts and accessories and can customize a cost effective equipment package to perfectly outfit your operation.


More Sprays.

Bullet Liner gets new dealers online within 72 hours.  Once you join us, you have the option to take advantage of our online marketing support program.

The higher the population in your area, the more sprays you’ll get.  With Bullet Liner’s corporate lead generation support, the referrals start coming in immediately.

Our Customer Service

At Bullet Liner, our dealers and technicians are known across the spray-on bed liner industry for a strong customer service ethos.  Every Bullet Liner purchase comes with a warranty for the lifetime of the product that guarantees superior protection and the assurance that Bullet Liner will not flake, bubble or crack, no matter what extremes its exposed to, for the life of the vehicle.  When you join Bullet Liner, you have the best technical and customer service support and tools for your shop.  We help you succeed from day one!

“I am beyond happy with Bullet Liner.”

Erick Dulin, Dulin’s Designs

“I am 100% satisfied! They are very responsive.”

Nathan Guess, Bullet Liner of Central Ohio

Become a Dealer