Accella Bullet Liner™ Launches International Operations

ST. LOUIS, MO —May 1, 2019— Market-leading Accella Bullet Liner™ manufactures and markets an impenetrable, elastomer spray-on coating system that has become the industry’s “Gold Standard” for all types of vehicles and product applications to maintain the surface life and durability of valuable equipment.  The company, which specializes in applications for trucks, vans, construction vehicles, mining equipment, and other industrial transportation systems, has up until this point offered its premium polyurea protectant only in the U.S. and Canadian markets.  Bullet Liner today announced that it will extend operations to Europe, under the direction of new European Sales Manager Intellathane/Bullet Liner Europe and protective coatings industry veteran, Grzegorz Harsze.

Under Harsze’s leadership, Bullet Liner will initially launch in key Western and Eastern European countries and, over the coming months, will also rollout operations in the Middle East, Latin America and Asia.  Harsze, who will be based in Western Europe, has nearly 10 years of experience in the polyurethane and polyurea protective coatings field, operating in Germany, United Kingdom, Italy, Greece, Austria, Portugal, Poland, the Czech Republic, Slovakia, Ukraine and other regions.  He has established more than 60 applications and OEMs, and appointed master sealant applicators across Europe.  His deep expertise in the category and wide multi-national network of connections will serve as the cornerstone of a global sales and marketing initiative for the Bullet Liner brand (also to be sold as Intellathane™ for select regions and applications).

“Bullet Liner is now poised to take its premiere spray elastomer technology offering to the next level of innovation and adoption,” said Grzegorz Harsze, new European Sales Manager Intellathane/Bullet Liner.  “Our durable, consistent and competitively priced elastomer coating technology is second to none in the industry.  As we introduce our products to a new generation of customers and new international products, we are confident that the industry will understand why our patented polyurea coating delivers the highest caliber protection on the market.  I’m pleased to be on-board and excited about the future for the Bullet Liner brand.”

The Bullet Liner™ Product

Any industrial and commercial environment that requires heavy-duty vehicles or equipment is dramatically better suited for safety and performance when Bullet Liner is on the job.  Bullet Liner’s technologically advanced polyurea coating protects surface exteriors from premature deterioration in the most extreme temperatures and harshest weather conditions.  Time after time, “Bullet Lined”-vehicles emerge scratch, scuff and puncture free.  The technology offers:

• A tough, but attractive, polyurea finish that provides an almost indestructible barrier;
• A scientifically advanced, non-fade color matching for a great factory installed look;
• A high tensile strength material that provides a superior layer of protection, which can add years to vehicle life and enhance resale value; and
• Superior coverage for ancillary vehicle areas like wheels, fenders, running boards, bumpers, light bars, truck beds, and more.

With Bullet Liner, operators can help to better protect their people, products and vehicle investment from costly exterior damage and manpower downtime.  Because it’s especially favorable in wet conditions, Bullet Liner helps to keep cargo and supplies from sliding around – and off – the back of fleet and utility trucks, creating a more secure handling situation for operators and loaders.

A Technology Heritage

Bullet Liner, which was acquired in 2015 by Accella Performance Materials’ Polyurethane Systems Division, the leading independent polyurethane systems house in North America, leverages a technology foundation that has been decades in the making.  Rooted in a heritage of ingenuity that goes back over 30 years, Bullet Liner was originally founded by Burtin Polymer Labs—the team that started the entire spray-on bed liner industry.  Today, the company infuses 4th generation innovation and extensive R&D to create the most durable polyurea protectant available anywhere on the market.  As part of the Accella and Carlisle Companies family of brands, Bullet Liner has access to advanced chemistry delivered by some of the world’s leading polymer product scientists.

The brand is now poised to service a global market where its industrial strength coating will have massive application for any number of industrial vehicles and products (including transportation equipment and other devices for the mining, agricultural, waste management and construction industries), as well as trailers, vans, valuable tools, storage systems, and other commercial/utility items which would benefit from a highly durable exterior coating to reduce wear and tear and preserve their life cycle.

Additional Bullet Liner™ Applications

While the Bullet Liner product is most applicable to transportation vehicles and industrial equipment, the potential uses for the product are virtually endless.  In the construction industry, Bullet Liner’s spray-on coating is also perfect for decks, foundations, retaining walls and roofs. Bullet Liner can be used in industrial applications including secondary containment, water tanks, pipe lining, outdoor ponds, tanks, etc. Also, from hauling tack for horses, lumber, tools and gear for a contracting job to off-roading in tough terrain for serious ATV enthusiasts, Bullet Liner adds to any vehicle or device owner’s pride in their purchase.  Additionally, Bullet Liner creates a finish that provides footing safety even on wet surfaces, making it also ideal for marine equipment and boat decks.  The product’s color matching capabilities and advanced UV protectant keep watercraft looking beautiful with no discoloring or fading—even after months and years of baking in the sun.

Customer Service Ethos 

The Bullet Liner brand is also known across the protective spray-on coatings industry for its strong customer service ethos.  With Bullet Liner, the investment customers make in coating their transportation vehicles and industrial equipment with a certified Bullet Liner dealer across the globe will be fully supported to deliver the highest satisfaction levels.  Every Bullet Liner purchase guarantees superior protection and the assurance that Bullet Liner will not flake, bubble or crack.

For more information on the product or to inquire about becoming a dealer in Europe, North America or another international market, please visit