Looking Back on a Banner Year for Bullet Liner™ International

Bullet Liner International—a worldwide leader in polyurea spray-on coating for the automotive, commercial and industrial fields—continued to grow as a leading player in the profitable and rapidly diversifying elastomer sealant space. Following a series of successful growth initiatives, Bullet Liner added new resellers and applicators to its global network—to increase the size of its non-franchised member base and its volume of business.

Rooted in a heritage of ingenuity that goes back 30+ years, Bullet Liner was originally founded by Burtin Polymer Labs—the team that pioneered and established the entire spray-on bedliner and polyurea coatings industry. Following its acquisition in late 2015 by Accella Performance Materials, the leading independent polyurethane systems house in North America, and then in 2017 by global multi-national corporation and technology giant Carlisle Companies, Bullet Liner’s product development team gained access to the world’s top polymer technology chemists and scientific talent arsenal. Today, the company infuses 4th generation innovation and extensive R&D to create the most durable, premium protective coating available anywhere on the market.

According to Bullet Liner’s European-based International Sales Manager Greg Harsze, the brand experienced strong expansion within the international market in 2020. He noted that global resellers (regional entities representing specific geographic locales) embraced the company’s ‘Un’ Franchised Dealer Alternative model and recognized the positive growth and revenue opportunities offered by the red-hot elastomer protective coatings marketplace.

Specifically, between 2019 and 2020, Bullet Liner was pleased to add new resellers in the key geographic regions of France, United Kingdom, Switzerland and Lichtenstein, Poland, Romania, India, South Korea, and Brazil and other gateway regions of Latin America. We thank and congratulate these new reseller partners who have become an immeasurable part of our global growth and success over the past 18 months:

  • Poludniowa Grupa Handlowa (PGH)/Bullet Liner Poland
  • VSK/Bullet Liner Brasil
  • CATINOFORT S.R.L./Bullet Liner Romania.
  • PTC360 Solutions/Bullet Liner United Kingdom
  • Dome House Korea Co./Bullet Liner South Korea
  • Patrick Spiteri Coatings/Bullet Liner Malta
  • Baptiste Lefort/Bullet Liner France
  • Vajra Shields Company/Bullet Liner India
  • Bullet Line Suisse
  • Fabiola Romero and Galo Narváez, Bullet Liner Panama
  • Insoluble S.A. / Mantisa SRL/Bullet Liner Dominican Republic

Bullet Liner resellers typically come from a variety of backgrounds—most prominently from the automotive, commercial utility or industrial products or storage space. But Harsze notes that the most important quality in a new Bullet Liner reseller is their entrepreneurial spirit and know-how—along with the ability to “build and manage a large applicator network, commanding the resources, business ties and in-market knowledge” of a particular geographic region. Their role, once established is to recruit localized Bullet Liner polyurea spray applicators—providing them with the training, education, and infrastructure to grow a flourishing business and attract customer demand.

In turn, the brand’s member applicators (or physical spray shop operators recruited by regional resellers to become a part of the global Bullet Liner network) enjoy the benefits of an entrepreneurial retail opportunity in a rapidly accelerating industry space—free from the shackles of traditional franchised ownership. Their growth has been commensurate with the general expansion of the Bullet Liner brand in key international markets.

Applicator candidates often are ex-military or come from the automotive space—having previous experience as an after-market automotive supplier, auto mechanic, automotive dealer, fleet operator, cargo/transportation manager, etc. As part of the Bullet Liner relationship, new applicators receive a strong return on investment on their product purchase and operation costs, along with exclusive reseller-backed discounts and certified technical support.

On the customer experience side, Bullet Liner end users have discovered why the brand’s elastomer spray-on coating delivers the highest performance in the category. It comes as no surprise that resellers, applicators and customers alike have all been pleased with the technology’s quality, consistency and durability. The brand’s technical applications include everything from automotive and truck exterior surfaces (including wheel wells, bumpers, fenders, truck beds and more), transportation and utility applications (for cargo van fleets, semi-trucks and commercial machinery and equipment), marine vessel exteriors and boat decks), and even industrial storage tanks.

Virtually any surface or physical asset that is vulnerable to wear and tear, abrasion, stress from road debris or extreme heat or weathering conditions can benefit from a coating of Bullet Liner. The technology also has extensive applications for personal, household and recreational use—protecting items such as toolboxes, wind sailing equipment, snowboards, work boots, play equipment, yard furniture, RVs, dirt bikes and more. Bullet Liner’s high-tensile strength material is impervious to dents, scratches and dings and provides a permanent layer of protection that is hassle-free and easy to maintain. Additionally Bullet Liner comes in a variety of colours designed to match existing paint jobs and surfaces, and it won’t fade, crack or peel—even when baking in sunlight or enduring sub-zero freezing cold temperatures.

Learn more about opportunities to join our Bullet Liner International family as a reseller or applicator here—and discover how Bullet Liner technology can safeguard and protect valuable investments, while opening new doors for independent revenue generation.