Protecting Your Vehicle Fleet—and Your Brand

Any organisation that runs a business model that is dependent on vehicle transportation is familiar with the importance of effective fleet management and maintenance.  Whether it’s providing delivery, utility, construction, hospitality or maintenance services, a company’s earnings are only as profitable as the wheels its profit stream and logistics literally are riding upon.

When it comes to effective fleet management, there are two powerful elements to consider:

One is the mechanical care of vehicles. This includes the functionality of all necessary equipment—from what’s under the hood, to essential parts and operability.  Transportation managers need to ensure that the vehicles in their fleet won’t break down, are safe at all times, and remain reliable from both an employee and driver perspective.  They also need to guarantee that their vehicles are equipped to deliver cargo on time—and in good condition—to valued customers, vendors and partners.

The second is the appearance and durability of the fleet.  This is where Bullet Liner™ technology comes in.  Bullet Liner™ has been the gold standard in spray on protective coating for the past 30 years. The technology was initially pioneered by spray on bedliner innovator, Burtin Polymer Labs.  The Burtin team understood, early on, at the onset of the market, that there was tremendous value that could be offered to individual automotive and truck owners—and fleet operators alike—who wanted to keep their vehicles looking in top pristine condition, while also better protecting the vehicle surfaces.

After all, any fleet manager knows that a company’s vehicles are a physical representation of that entity’s brand out on the road.  According to Fleet Equipment Magazine, well-maintained branded trucks “are moving billboards that can reveal a lot about the fleet.  Viewers on the road spend about 5 to 10 seconds noticing such advertising messages and make a number of assessments, even without consciously thinking about it.”  A vehicle with vibrant, non-faded colour coating, and clean exteriors that are dent, ding and abrasion free makes a strong impression on the highway—and helps to “sell” the image of the organisation. In turn, a fleet that is run down, with chipped paint, a shoddy finish and a weathered appearance can actually send a negative message about a company and their services.

Additionally, a vehicle that is well cared for holds onto its value and gleans a better return-on-investment throughout its entire life cycle.  For a large fleet, that’s a company’s most critical economic asset, this amounts to a serious financial equation.  Depending on the line of business, the fleet itself can be an organisation’s single most prized form of equity.  Proper exterior fleet care is a matter of business success, not just good looks on the road.

The high tensile protective strength of Bullet Liner™ technology provides a watertight sealant that prevents rust, wind and moisture damage from prematurely aging the life of valued fleet vehicles and equipment.  It adheres to almost any surface, providing a lifetime of protection that goes straight to an operator’s bottom-line, protecting against dust, dirt, road debris, flying rocks, scratches, dings and more.  A Bullet Liner™ application is ideal for fenders, wheel wells, running boards and a variety of other exterior surfaces—as well as dashboards, floors and even seats in the interior of vehicles.

Our colour-matching system lets fleet operators pick from an extensive palette of colours to replicate a business’ existing brand identity scheme. Spray on elastomer coating colours can be made to match any type of logo design. Unlike traditional vehicle exterior paint, Bullet Liner™ won’t chip or fade out on the road, or while baking in the sun or on a warehouse back lot.  Each of these factors ensures that an organisation’s fleet—the essential “work horses” of their company—can stay on the road longer and in better operating shape.

Bullet Liner™’s colour and scratch protection is just one benefit of using our elastomer sealant.  Our protective coating also plays a strong value in promoting safety on-the-job. The varied types of equipment, materials and precious goods that are prone to dramatic load shifting during turns, quick stops and bumpy road conditions can lead to injury and other hazardous outcomes during the cargo loading and unloading process. Bullet Liner™ coating offers an extra grip footing that helps keep cargo from shifting or sliding in transit—helping to ensure that the cargo arrives safely and undamaged.  Additionally, having a non-slip floor helps secure cargo items throughout the fleet journey—improving overall safety conditions for fleet team members.

The bottom line is that savvy fleet operators can’t afford not to consider using  protective spray coating to keep their vehicles in optimal condition—and Bullet Liner™ offers a trusted, economical way to bolster the fleets’ value. According to Fleet Owner, when talking about fleet vehicles, a sharp clean appearance really does matter:  “…Drivers are happier, your image is enhanced, and your chances of being pulled over lessen with each passing mile.”  We think that says it all.